“6 Ways to Score a Job Through Twitter”

Posted: 27 Nov 2010 11:55 AM PST

Job-Related and Industry Chats: Getting involved with industry chats is a way to show your industry in a particular field and represent yourself as a knowledgeable person. Check out this Liz (Pope) Schmidt, now the media and research manager at Sevans Strategy, attested to the power of industry Twitter chats: "I began participating in #Journchat, created and hosted by Sarah Evans [owner of Sevans Strategy, a public relations and new media consultancy]. Although I had known Sarah from a past virtual work experience, I was able to reconnect with her through Twitter. I mentioned her in several tweets and participated in her online discussions. Soon after, based on a direct message conversation with Sarah on Twitter, I came on board at Sevans Strategy."

Besides scouring job search hashtags, job seekers can also follow Twitter accounts dedicated to posting job openings, use Twitter search to find postings or keep an eye out on the Twitter streams of companies they might want to work for.

3. Connect with Recruiters and Current Employees

Don't be afraid to research the companies that you want to work for to find out who currently works there and who is involved with recruiting. After all, while you're searching for a job, recruiters are scouring the web at the same time looking for pertinent information about job candidates. Interacting with current employees and active recruiters is an easy way to learn more about a company and its job opportunities.

Take Connie Zheng's word -- she's already been hired for two jobs through Twitter. "I got my PR internship at Text 100 using Twitter, as well as my entry-level position at Burson-Marsteller using Twitter," she explained. She advises job seekers, "Use Twitter as a research tool to identify who the appropriate HR person or recruiter is at the desired company."

Shankar Ganesh, a student at the Shanmugha Arts, Science, Technology and Research Academy in India, recently landed a marketing consulting internship at business apps provider Zoho Corporation by connecting with a technologist employed by the company. "I wanted to spend my summer as an intern at Zoho, so I approached employees using Twitter," he recounted. "I showed them what I had done previously and my website for credibility. My interest was forwarded to Zoho's HR team, and we got in touch." Soon after, he was offered the internship.

Even if a company isn't hiring, it's a good idea to stay in contact with recruiters and employees. When a position opens up, it's likely that you'll be one of the first to be contacted, said Alison Morris, an account coordinator at The CHT Group, a strategic communications firm based in Boston. Morris told us how she landed her current position on Twitter:

"In April 2010, Ben Hendricks, Senior VP at The CHT Group, and I began corresponding about corporate communications and social media's role in the corporate environment. Much to my dismay, CHT was not yet hiring. In June, after a few months distance, Ben sent me an email to let me know the agency was hiring and that he wanted me to apply. Still looking for a job, I sent over my resume, and about a week later, I was employed."

Keep an eye out for socially savvy companies like CHT -- it also recently hired Marissa Green as an account coordinator through Twitter and is now looking for a spring intern, with Twitter being one of its main recruiting outlets.

4. Build a Relevant Network

A lot of successful Twitter job stories actually end with the punchline, "I wasn't even looking for a job." In many cases, these lucky new hires just found interesting opportunities serendipitously, which makes sense given that it's Twitter we're talking about.

Twitter is all about networking, so build a network that makes sense for you. You'll find that a lot of the opportunities that are presented to you are simply organic. Here's an anecdote along those lines from Marketing & Communications Manager for digital agency ChaiONE, Meghan Stephens:

"Through Twitter, I am connected to other marketing professionals, digital creatives, community stewards, and new media experts -- simply because those are the types of people that I enjoy interacting with and learning from... When it came time to look for a job in the technology sector, all I did was turn to those who I already gained inspiration from. When glancing through my stream, I saw a job link posted by my now-boss that sounded immediately like what I was looking for. I read through the description, realized I already knew the company through another connection made on Twitter, and sent in my resume."

5. Start a "Hire Me" Campaign

After seeing a job posting for HeadBlade, a men's grooming company that makes products specifically for guys that shave their heads, Eric Romer immediately set up a website, Twitter page, Facebook Page and YouTube account all in the name of nabbing the job.

'The posting for 'Interactive and Social Media Marketing Manager' was tweeted from the HeadBlade Twitter account, which I had been following for several months," explained Romer. "I have been a die-hard 'HeadBlader' using their products religiously since 2005, so this was literally a dream job."

"While there were several channels used, Twitter was by far the most effective getting on HeadBlade's radar," said Romer. "I received a call from a company rep within 48 hours of my initial blog posting, and flew from Indianapolis to L.A. within 10 days for an interview."

While a full-out campaign of this nature may not be the best strategy for every job opportunity that comes along, this type of passion is what really stands out in the job recruiting process. If you encounter your dream job, go all out.

6. Take It Offline

Three simple words: "Let's get coffee."

Once you've gained a certain level of dialogue with a potential employer, an in-person meeting can really boost the relationship.

DJ Waldow, director of community at Blue Sky Factory, said that he landed his job at the company through connecting with Blue Sky Factory's CEO Greg Cangialosi on Twitter. After initially "stalking" Cangialosi on Twitter, Waldow began engaging with him. Eventually, all of the tweets lead to an in-person meeting, which Waldow feels really sealed the deal. He wrote of the experience:

"The transition from online to in real life is critical... All of the loose connections you've made with that person are suddenly solidified when you put the name/avatar/tweets together with a face. Nothing can replace this. Nothing."

Your Tips

With the increasing popularity of Twitter, more and more job seekers and recruiters are turning to the social network to find leads. We suspect that a sizable number of Mashable readers have used Twitter in some way to find a job. If so, let us know about your experiences in the comments below.

Social Media Job Listings

Every week we put out a list of social media and web job opportunities. While we post a huge range of job listings, we've selected some of the top social media opportunities from the past two weeks to get you started. Happy hunting!

More Job Search Resources from Mashable:

- 5 Tips for Aspiring Social Media Marketers
- HOW TO: Use Twitter Hashtags to Boost Your Job Search
- HOW TO: Land a Career in Digital Public Relations
- 10 Tips for Aspiring Digital Marketers
- What Companies Want in a Social Media Intern

Image courtesy of Flickr: alancleaver & chichacha

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Saturday, November 27, 2010